Discover
We map the problem, the audience, and the constraints before a single line is written.
NOVEL AXIS SOLUTIONS — DIGITAL ENGINEERING STUDIO
Digital experiencesengineeredbeyond ordinary.
We design and engineer high-performance digital experiences — from Shopify ecosystems and modern websites to custom applications and interactive products.
01 — WHO WE ARE
We don't just build websites.
We engineer digital experiences.
Novel Axis Solutions combines design, engineering, interaction, and technology to create digital products that are built to perform. Small team. Serious capability. Direct collaboration.
Every project is treated as a system — architecture, interface, motion, performance — designed to work together.
SHOPIFYWEBAPPSUI/UXDIGITAL PRODUCTS
THE STUDIO
CRAFT ↑
THE SHAPE OF THE TEAM
5–6 people.
One room.
Zero handoffs.
→
02 — CAPABILITIES
discipline 01
Shopify Ecosystem
Storefronts and systems built to sell.
stores that actually convert
We design, build, and scale Shopify stores that feel custom because they are — themes, apps, migrations, and the ecosystem around them.
- 01Headless storefrontsHydrogen, Next.js, and custom frontends on top of Shopify's commerce engine.
- 02Theme developmentBespoke themes engineered for conversion, speed, and editorial design.
- 03Apps & integrationsCustom Shopify apps that extend the platform where it stops.
- 04Migration & optimizationReplatforms and CRO passes that move metrics, not just code.
03 — SELECTED WORK
Five builds. Different problems, the same standard — engineered, shipped, and measured.
A real-time analytics dashboard for teams that need numbers without the noise — custom architecture, live data, and an interface people actually enjoy.
Real-time sync under 120ms45% faster time-to-insight
Start something similar 
An editorial site for a furniture studio — big type, considered motion, and product stories that read like a magazine, not a catalog.
Featured on 2 design galleries98 Lighthouse performance
Start something similar 
A complete design system for a B2B SaaS — tokens, components, and documentation that let one product team ship like five.
3-week sprints → 1 week120+ components documented
Start something similar 
An internal archive tool for a research team — search, tagging, and retrieval over years of mixed-format material, built to handle it all.
9,000+ documents indexedSearch under 200ms at scale
Start something similar 
A direct-to-consumer fashion label scaled into a full Shopify ecosystem — theme, app integrations, and a site that moves like the product.
+64% conversion on product pages0.9s LCP on collection templates
Start something similar Five shipped. Yours could be
next.
04 — ECOSYSTEM
An engineering team fluent across the stack — storefronts, interfaces, backends, and everything between.
Shopify01
JavaScript02
TypeScript03
React04
Next.js05
Node.js06
Figma07
GSAP08
HTML09
CSS10
Tailwind11
Framer Motion12
- Lenis13
PostgreSQL14
Prisma15
MySQL16
- REST17
GraphQL18
- WebSockets19
Redis20
Docker21
Git22
GitHub23
05 — PROCESS
01 — DISCOVER
We map the territory before we move.
We map the problem, the audience, and the constraints before a single line is written.
02 — DEFINE
Scope is a promise we keep.
Scope, architecture, and success metrics are defined with clarity — so nothing drifts later.
03 — DESIGN
Form follows the flow of a real hand.
Interfaces, design systems, and interaction models take shape in Figma — tested against real flows.
04 — ENGINEER
Typed, tested, and built to be read.
The system is built with modern tooling — typed, componentized, and performance-aware.
05 — REFINE
The last ten percent is the craft.
Motion, edge cases, and every interaction are polished. Frequency is tuned. Bottlenecks are removed.
06 — LAUNCH
A launch is a beginning, not a finish.
Deployment, monitoring, and handover — with everything documented and built to evolve.
05 — PROCESS
Define
Scope, architecture, and success metrics are defined with clarity — so nothing drifts later.
Design
Interfaces, design systems, and interaction models take shape in Figma — tested against real flows.
Engineer
The system is built with modern tooling — typed, componentized, and performance-aware.
Refine
Motion, edge cases, and every interaction are polished. Frequency is tuned. Bottlenecks are removed.
Launch
Deployment, monitoring, and handover — with everything documented and built to evolve.
06 — WHY NOVEL AXIS
A studio of six. Design, engineering, and strategy under one roof.
The Manifesto
We are small. That is the point.
The people who answer your email are the people who build your product. No account managers. No hand-offs.
five disciplines — Shopify, Web, Apps, Ui/ux, Digital Products. Design and engineering start from the same sketch, not two departments passing files.
The tool is chosen for the problem, not the preference. The details are the product — spacing, easing, states, edge cases. And the architecture is built to evolve, so the next feature is welcomed, not fought.
The Numbers
06phases — discover to launch
23technologies in the toolkit
05shipped projects
01close-knit team · six specialists
07 — THE TEAM
Five or six people. No account managers between you and the work.
Mushtaq Khan
Software Engineering & Project Management
AWS Cloud Computing, Shopify, Full-Stack Development
AWSShopifyReact.jsNode.jsJavaScriptTypeScript
Muhammad Ahmad
Full Stack Developer
Modern Websites & AI-Powered Applications
Next.jsReactTypeScriptNode.jsMongoDBTailwind CSS
Waleed Ahmad
Shopify & Frontend
Shopify, Liquid, JavaScript, React, HTML, CSS, Shopify Admin API, GraphQL
ShopifyHydrogen
Qasim Riazat
Senior Shopify & Frontend Developer
Shopify Liquid, Theme development
HTMLCSSJSHydrogenGitGitHub
Bilal Ahmed
Backend & Systems
Typed APIs, databases, automation
Node.jsPostgreSQLDockerRedis
Hina Siddiqui
Delivery & Ops
Planning, QA, client communication
AgileQAAnalytics
08 — WHAT CLIENTS SAY
They rebuilt our storefront and the numbers moved within the first week. The rare team that sweats the design AND the conversion rate.
Meridian ThreadsPulseboard went from a spreadsheet nightmare to a product our whole team actually opens every day. Technical depth and taste in the same room.
PulseboardThe site they built for us is the best thing we own. It looks like the furniture in it — considered, minimal, and quietly expensive.
Atelier FormFast, direct, and completely across our business. They understood the product faster than teams twice their size.
Foundry KitNine thousand documents, one search box, results in milliseconds. They turned an archive nobody could use into a tool the whole lab depends on.
Signal ArchiveWe came for a theme and left with an ecosystem. Launch, app hooks, and a storefront that finally feels like our brand.
Maison LigneCommunication was the surprise. Clear updates, honest estimates, zero fluff — the work itself was already everything we'd hoped.
Orbit HealthThey rebuilt our storefront and the numbers moved within the first week. The rare team that sweats the design AND the conversion rate.
Meridian ThreadsPulseboard went from a spreadsheet nightmare to a product our whole team actually opens every day. Technical depth and taste in the same room.
PulseboardThe site they built for us is the best thing we own. It looks like the furniture in it — considered, minimal, and quietly expensive.
Atelier FormFast, direct, and completely across our business. They understood the product faster than teams twice their size.
Foundry KitNine thousand documents, one search box, results in milliseconds. They turned an archive nobody could use into a tool the whole lab depends on.
Signal ArchiveWe came for a theme and left with an ecosystem. Launch, app hooks, and a storefront that finally feels like our brand.
Maison LigneCommunication was the surprise. Clear updates, honest estimates, zero fluff — the work itself was already everything we'd hoped.
Orbit HealthThey took a dashboard we were embarrassed to demo and made it something investors ask about. Our conversion went up within a month of launch.
Lumen LabsEvery page they shipped felt like it had been there for years. No hand-waving, no surprises — just solid work delivered on time.
Harbor & CoThey listened more than they talked, which is rare. The campaign site they built finally matches the quality of the work we put out.
Northwind StudioWe handed them a messy brief and they came back with something clearer than we could have written ourselves. Our signups have been climbing ever since.
FieldnoteThe refactor they did quietly removed a whole class of bugs we'd been patching for a year. The codebase finally reads like one person wrote it.
StacklineThey translated our brand into a digital presence without losing any of its character. Customers keep telling us the site feels like the store.
Kessel & SohnFrom the first call they understood our constraints better than we did. The booking flow they built has cut our admin time in half.
Cedar & SageThey took a dashboard we were embarrassed to demo and made it something investors ask about. Our conversion went up within a month of launch.
Lumen LabsEvery page they shipped felt like it had been there for years. No hand-waving, no surprises — just solid work delivered on time.
Harbor & CoThey listened more than they talked, which is rare. The campaign site they built finally matches the quality of the work we put out.
Northwind StudioWe handed them a messy brief and they came back with something clearer than we could have written ourselves. Our signups have been climbing ever since.
FieldnoteThe refactor they did quietly removed a whole class of bugs we'd been patching for a year. The codebase finally reads like one person wrote it.
StacklineThey translated our brand into a digital presence without losing any of its character. Customers keep telling us the site feels like the store.
Kessel & SohnFrom the first call they understood our constraints better than we did. The booking flow they built has cut our admin time in half.
Cedar & Sage
09 — CONTACT
10 — THE SIGNATURE
Digital experiences engineered beyond ordinary.
PAINT THE SIGNATURE WITH LIGHT